The same product is listed at two prices.
- Where
- The single product’s page in the store, and the shop’s sales spreadsheet.
- What it breaks
- Consistency (Nielsen’s heuristic 4) and the margin worked out from the spreadsheet.
- What happens to the business
- Anyone comparing sees $12,500 online while the shop charges $6,000: either the online sale or the margin at the counter is lost.
- Evidence
- Measured: published price and sale price, on the same day.
- Recommended fix
- Settle the right price and enter it in a single place that both the store and the spreadsheet read from.
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